Companies collect a lot of data on their users (in data warehouses and non-SQL tools like Gsheets/Airtable). They have information about each customer including product engagement, payments, demographics, etc. Using this array of information, companies can send information back to Salesforce based on certain triggers in Avenue to create Objects. With real-time visibility into key sales and customer metrics, teams can proactively identify opportunities for growth, facilitate informed decision-making processes, and drive improved business outcomes

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