Discover how Avenue enhances monitoring, visibility, and automation to tackle manual processes and improve operational efficiency across marketplace and financial services companies.

In today's data-driven world, companies generate massive amounts of data daily. Despite this, many operations teams struggle to make this data actionable. Avenue is here to change that by providing a seamless solution that turns data into actionable insights. This blog post will explore how Avenue addresses operations teams key pain points and empowers operations teams to take control of their data.

The Challenge of Making Data Actionable

Operations teams are inundated with data from various sources including their data warehouses (Snowflake, PostgreSQL, and BigQuery) and tools (like Salesforce, Stripe, Zendesk). While this data holds valuable insights, the challenge lies in making it actionable. Key pain points include:

Manual Processes and Lack of Automation:

Many operations teams rely on manual processes for monitoring and managing tasks, leading to inefficiencies and inconsistent adherence to protocols.

Lack of Visibility and Real-Time Alerts:

Teams struggle with limited visibility into workflow processes and SLA breaches, and lack automated alerts to proactively identify and resolve issues.

Disparate Systems and Integration Challenges:

Operations often involve managing multiple data sources and systems, making it difficult to maintain a unified workflow and modern monitoring capabilities.

Compliance and Accountability Issues:

Ensuring compliance with data protection regulations and maintaining audit trails is challenging without automated workflows and proper case management tools.

Efficient Workflow Management:

Teams face difficulties in efficiently handling tasks, managing team locations, and ensuring proactive visibility into issues without integrated workflow automation solutions.

How Avenue Works

Avenue provides a powerful solution to these challenges by enabling operations teams to create rules directly from their data sources, all without engineering. Operators love Avenue because it offers a ready-made internal tool solution, saving engineers from the time-consuming task of building these tools themselves. Here are the key steps involved in setting up and using Avenue:

1. Connect Your Data Sources

Integrate Avenue with your existing databases, data warehouses, and third-party tools. This could include PostgreSQL, BigQuery, Salesforce, Jira, Zendesk, and more. The more data sources the better as you’ll allow for a unified view of your operations. Avenue also integrates with popular tools like Zendesk, Intercom, and Salesforce, ensuring that your existing systems stay in sync. This seamless integration helps update tickets, sync tags and priorities, and integrate internal comments efficiently once an alert is fired.

2. Monitor and Alert

Establish rules known as monitors that specify the conditions under which alerts should be triggered. These rules can be simple or complex, incorporating multiple data points and conditional logic.  Once a rule is met, Avenue generates an alert (or ticket), notifying the relevant team members through your preferred communication channels, such as Slack, email, or SMS. For example, you can monitor for duplicate transactions, delayed orders, or unusual account activities. 

3. Automate and Optimize with Playbooks

Avenue Playbooks allow you to automate everyday manual tasks and incorporate AI-driven steps into your workflows.Once a rule fires, Avenue’s Playbooks allow you to define the next steps, whether manual or automated. These workflows can include a mix of automated actions and manual interventions, ensuring flexibility and efficiency. Avenue ensures that each step is completed, and if necessary, escalates issues to managers or other stakeholders. 

Examples include:

Assigning a Task: Automatically assign a task to a team member or group within your project management tool.

Sending Automated Emails: Trigger an automated email to notify stakeholders or customers about the issue.

Creating a Zendesk Ticket: Generate a ticket in Zendesk with all relevant details to ensure the issue is tracked and resolved.

4. Track and Report

Avenue provides robust tracking and reporting features. Maintain audit trails, generate compliance reports, and analyze performance metrics to continuously improve your operations.

By following these steps, Avenue ensures that your operations are not only efficient but also proactive, minimizing the impact of issues and maximizing productivity. Explore our Youtube page to see Avenue in action.

Real-World Applications and Benefits

Avenue brings immense value to operations teams by addressing critical pain points and optimizing workflows across various industries. Here are some real-world applications and benefits of using Avenue:

Proactive Monitoring and Alerts

With Avenue, operations teams can set up automated monitors and receive proactive alerts for potential issues such as delayed orders, payment problems, and fraud detection. This reduces the reliance on manual monitoring and ensures that problems are addressed promptly.

Workflow Automation

Avenue's Playbooks allow you to automate daily manual tasks and incorporate AI-driven steps into your workflows. Automate routine actions, set up conditional logic, and leverage AI to predict and prevent issues before they escalate, significantly improving efficiency and reducing operational overhead.

Improved Visibility and Accountability

Avenue provides comprehensive visibility into your workflow processes and service level agreements (SLAs). It ensures accountability by tracking and reporting on tasks, maintaining audit trails, and generating compliance reports. This visibility helps operations teams stay on top of their processes and ensures that issues are resolved in a timely manner. By integrating Avenue into your operations, you can achieve greater efficiency, improved visibility, and enhanced coordination across your tools and teams, leading to smoother and more effective operations management.

Tool Orchestration

Avenue makes your existing tools like Jira and Zendesk smarter through customizations and data integrations. By integrating additional data sources and creating custom workflows, Avenue enhances the functionality of these tools, allowing for more intelligent task management and resolution processes. For example, it can inform Zendesk when your data warehouse detects a subscription cancellation, ensuring that your support team is immediately aware and can take action. This orchestration ensures that all your tools are synchronized, reducing manual intervention and errors.

Avenue is revolutionizing how operations teams handle data by turning raw information into actionable insights. By addressing key pain points like fraud detection, risk monitoring, and workflow automation, Avenue empowers teams to proactively manage their operations and drive efficiency. Speak with our team today to transform your operational capabilities today.